At the heart of small business marketing are the campaigns that drive action — collections of marketing activities that help a small business or organization to achieve its goals and objectives. Newsletters and Announcements have become a core component of those campaign choices. Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective. Attendees of this presentation will learn: – The different types of newsletters – What to write about in your newsletter or announcement and how to consider using images – Subject line best practices, and when to send your newsletter – The importance of understanding how connected email and social media are … they have to be done together. – What types of additional tools might be useful Join us and learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types, newsletters and announcements.
Join the DC Chamber of Commerce as we partner with Nextility and the Capital Yacht Club for complimentary drinks, hors d’oeuvres. Participants will learn how to position their business to use solar power to reduce energy expenses. Nextility is a technology driven company that helps companies reduce their energy expenses without changing their behavior or making any upfront investment. It does this by negotiating better rates on their electric and natural gas accounts and by building fully financed, guaranteed savings solar PV & hot water systems. Co-Hosted by:
Ready to discover all the ways your Chamber membership can work for you? Our new member orientation ChamberWorks is a detailed discussion of all the elements of your Chamber membership including: ChamberPerk$, your Chamber plan development, and Chamber committees. Join us to learn more about your membership, meet our staff and build relationships with your fellow Chamber members! Sponsored by:
The Revenue Roadmap: 6 Critical Steps To Maximize Clients And Income (That You Can Repeat Again And Again!) The #1 Foundation to business success that without, even your best intentions will fail The 3 Emotional Triggers that bring a potential client to a buying decision How to discern “Revenue Generating Activities” and what to do with the rest The Most Important Tool you must have in your tool belt when hitting stumbles and challenges How to become a Sought After Authority in your field – which creates raving and loyal fans And more…